Suasion(noun)
(persuasion as opposed to force or compulsion.)
Hindi meaning:उसकाव/प्रत्यायन
Synonyms: Cajolery, Enticement, Exhortation, Wheedling
Antonyms: Discouragement, Dissuasion
Example: Advertisements in magazines have a strong suasion for readers using vibrant photographs and strong wording.
Trick to remember: Sau gadi dene pe bi inhe Suasion nhi kar skte. 
