Exhortation(noun)
An act of trying very hard to persuade somebody to do something.
Hindi meaning:उपदेश
Synonyms: Incitement, Persuasion, Encouragement, Admonition
Antonyms: Dissuasion, Abandonment, Carelessness, Dereliction
Example: No amount of exhortation had any effect.
Trick to remember: Ex horse pr exhortation milla. 
