Chasing fair play
Women's cricket vs Waqar Younis As the Women's Cricket World Cup rolls on, the question is why it hasn't merited the wall to wall coverage that the male version commands. After all, captain Mithali Raj is a cricketing legend, and could well become the all-time highest runscorer in the world. And yet, this cricket-mad nation has steadily ignored the women's game. Why? Some say it is simply less fun to watch. Waqar Younis suggests restricting women's ODIs to 30 overs to make them seem pacier. While individual women excelling at tennis or gymnastics draw attention, their team sports are dismissed as `boring'. Much of that bias lies in the coverage. Research has found that sports media outlets cover the women's game less compellingly , with lazy camerawork, fewer cuts to short and instant replays, and lacklustre commentary . This is not to deny the difference in physical ability between women and men, but the extent to which it affects viewing pleasure. It's a chicken and egg conundrum. Visibility matters, if female sportspersons are to draw larger audiences. Right now, fewer people care about or follow women's sports. There are wide gaps in sponsorship and pay. The only way to tilt this field is to simply enter it in large numbers: the more women there are who play for fun and professionally, who have a say in the sponsorship, coverage and consumption of sports, the sooner this skew can be fixed. As the Dangal tagline has it, mhari chhoriyan chhoron se kum hain ke?
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