Pretence(noun)
A false display of feelings, attitudes, or intentions.
Hindi meaning:पाखंड, ढोंग
Synonyms: Affectation, Humbug, Posturing, Dissimulation
Antonyms: Sincerity, Genuineness, Candour, Naturalness
Example: Their friendliness was only pretence.
Trick to remember: Pretence means presence of cheating. 
