Motto(noun)
a short sentence or phrase that expresses the aims and beliefs of a person, a group, an institution, etc. and is used as a rule of behaviour
Hindi meaning:आदर्श वाक्य
Synonyms: slogan, adage, maxim, catchword
Antonyms: challenge, prompt, question, request
Example: Carson's motto is, be prepared.
Trick to remember: Mote logo ka motto khana hota hai. 
