Disincentive(noun)
A factor, especially a financial disadvantage, that discourages a particular action.
Hindi meaning:निस्र्त्साहित
Synonyms: Deterrence, Dissuasion, Obviation, Preclusion
Antonyms: Incentive, Motivation, Impetus, Encouragement
Example: We considered volunteering, but the complicated application process was a disincentive.
Trick to remember: Uneven exhaustive behaviour can cause you disincentive. 
